Social media can help businesses in a range of ways, but particularly to build trust and credibility for a brand. Dodge Communications highlights, "building trusted relationships is imperative especially since 92 percent of consumers trust recommendations that come from people that they personally know".
Brisbane, Australia, June 21, 2017 (Newswire.com) - Social media can help businesses in a range of ways, but particularly to build trust and credibility for a brand. Dodge Communications highlights, “building trusted relationships is imperative especially since 92 percent of consumers trust recommendations that come from people that they personally know”.
Social media is widely recognised as a powerful resource for businesses and “brands can use it to better build credibility and engender trust.” In the Dodge Communications article, they outline 3 ways using social media helps build brand trust and credibility.
"In essence, thought leadership is about providing genuine value to your customers without even a hint of self-promotion — showing them that you're the number one expert in your — somebody who is 100 percent worthy of their trust".
Ben Simkin, CEO of BusinessNET
The first way is that it Provides Brand Transparency, with things such as reviews and real-time conversations. This point touches on, “if your business is helping customers realize better results in their organizations and producing internal experts to champion your messages — you’re organically creating resources to positively position you in the market”.
The second way social media helps build brand trust and credibility is because it Reinforces Thought Leadership. Founder and CEO of BusinessNET, Ben Simkin shares in the article, “In essence, thought leadership is about providing genuine value to your customers without even a hint of self-promotion — showing them that you’re the number one expert in your field — somebody who is 100 percent worthy of their trust”. This is something Simkin emulates on his own social media: www.facebook.com/benjaminsimkin.
The third way is that it Creates Applicable Content. Building on the thought leadership point, Dodge Communications recommends the “Create Once, Publish Everywhere” approach with content. Sharing a range of content such as whitepapers, brochures, infographics, which then positions the brand as ‘trusted advisors’ which allows them to easily provide answers to customers’ questions.
For brands looking to strengthen their position and build trust and credibility, Dodge Communications and the works of Ben Simkin reveal that developing a social media content marketing strategy is a clear way to share expertise in an organic way.
Learn more about Dodge Communications by visiting www.dodgecommunications.com, and Ben Simkin and his company BusinessNET by visiting www.businessnet.com.au.
Source: http://www.dodgecommunications.com/blog/three-ways-using-social-media-helps-build-brand-trust-and-credibility
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